All about Skincare

How can you firm your face?

What causes our skin to age?

Firstly, it is important to point out that ageing of the skin is a complex process that depends on both genetics and external influences linked to our lifestyle and environment. And dermatologists estimate that 80% of ageing is related to these external* influences!

Over time, cell renewal slows down, the skin’s support fibres, such as collagen, become depleted and its appearance starts to change: skin becomes thinner, dehydrated, loses firmness and slackens, signs of ageing gradually become visible. To keep your skin looking plump and firm, follow these simple natural skincare tips.

1. Remove your make-up thoroughly: this is the number one good anti-ageing habit.

The first step to keep your skin feeling firm and toned is to care for it with a regular beauty routine. It can never be repeated too often, removing all traces of make-up and cleansing your skin at least once a day is essential to remove impurities that encourage ageing of the skin. If you prefer cotton pads and/or quick-and-easy application, choose non-rinse products such as the Micellar Water for Sensitive Skin or the Cleansing Milk. If you’d rather cleanse with water, opt for the comforting texture of an oil make-up remover. A little bonus: the delicate rose scent will captivate your senses.

2. Use a firming anti-ageing cream.

One of the golden rules for firmer skin is application of an anti-ageing cream tailored to its needs. Supported by its expertise in natural-origin formulation, NUXE has developed expert skincare for all ages** and all skin types with captivating sensoriality and scents.

For a firming and toning effect, choose the anti-ageing products from the Merveillance® Expert range.
Or for a global anti-ageing action to target all signs of ageing, choose our Nuxuriance® Ultra renewing care range.
If your main concern is a nourishing and radiance boost for dry skin that has become more fragile with age, the Nuxuriance® Gold range is an ideal choice.
The right cream for every age: take the test in our “Which anti-ageing cream to choose?” diagnosis to find the right anti-ageing cream for your skin.

And don’t forget your neck and eye contour area!

We sometimes tend to overlook the skin on our neck and around our eyes and forget to care for it, but these areas are also affected by slackening. So remember to apply your products to your neck too, going all the way to your décolleté to help maintain its firmness. And use an eye cream specifically formulated for the needs of this area with thinner skin.

3. Limit consumption of sugar and eat a diet rich in antioxidants.

A diet high in sugar will encourage the glycation process, a chemical reaction that occurs as a result of binding of sugars to proteins, in particular collagen. This phenomenon occurs naturally in living organisms and generates glycated, i.e. damaged, proteins which are difficult to eliminate. Result: fibres become rigid, making the skin more susceptible to wrinkles, thinner and less toned. So eat a diet rich in antioxidant foods such as goji berries, apples, artichokes or oleaginous foods.

4. Hydrate your skin.

Moisturising is the number 1 need for all skin types. Good hydration inside and outside helps to maintain an optimum moisture level and therefore fuller skin. Choose products that will moisturise and comfort your skin, and make sure you drink enough water, at least 1.5 litres a day.

5. Follow a healthy lifestyle.

Pollution, tobacco, excessive consumption of alcohol, poor diet… All these factors have consequences for your skin’s health and consequently your appearance. So, as far as possible, make sure you follow a healthy lifestyle to keep your skin feeling firm for longer.

6. Use a jade roller in your beauty routine.

As well as being a self-care accessory thanks to its self-massaging application, the jade roller offers many more benefits for our skin. Its two smooth and gentle jade rollers provide a firming and detoxifying effect on the skin while helping to release tension in the facial muscles.

And to help you become a real jade roller pro and handle this accessory with expert skill, our video shows some very simple techniques you can practise at home to relax your mind and skin. Roll on youthfulness!

“*Source: Clatici VG, Racoceanu D, Dalle C, et al. Perceived Age and Life Style. The Specific Contributions of Seven Factors Involved in Health and Beauty. Maedica (Bucur). 2017;12(3):191-201.

Flament F, et al. – Effect of the sun on visible clinical signs of aging in Caucasian skin. Clin Cosmet Investig Dermatol. 2013;6:221–232.




Writer and expert