DISCOVER NUXE
From Aliza Jabès to Huile Prodigieuse®
ALIZA JABES, A PIONEER OF FRENCH PHARMACY PRODUCTS
NUXE's history is intricately entwined with that of its founder, Aliza Jabès, a
pioneer in natural cosmetics. Immersed in the world of plants from an early age
by her pharmacist father, she was fascinated by their scents and benefits for
skin health. In the early 90s, she decided to buy a small Parisian natural
cosmetology formulation laboratory. From the outset, this visionary entrepreneur focused on R&D and surrounded herself with a team of expert
researchers at the cutting edge of botany, formulation and galenics, which led
to the creation of NUXE.
HUILE PRODIGIEUSE®, REVELATION AND REVOLUTION
As a young entrepreneur and new mother, Aliza Jabès dreamt of a natural all-round skin care product that would meet all her daily beauty needs in a single
step. She imagined a multi-purpose oil that could be applied quickly and easily.
With her R&D team, she developed Huile Prodigieuse®, with 100% plant
oils and a dry feel that nourishes, repairs and beautifies the face, body and hair. The only one of its kind, it opens the way to natural beauty treatments and revolutionises the traditional pharmacy with its poetic name, inimitable dry texture, sun-kissed fragrance and chic glass bottle.
A story of incredible success in 10 key dates
1991
l’Huile Prodigieuse®
Clean⁽¹⁾ and vegan⁽²⁾ before its time, with its exquisite plant-based formula, Huile Prodigieuse® is an extremely sensorial, multi-purpose dry oil that was an instant hit when it was launched in pharmacies: it quickly became an iconic product. Today, it's the number 1 oil in France and many other countries (Italy, Spain, Portugal, Belgium ⁽⁴⁾, with one sold every 7 seconds⁽⁵⁾ worldwide.
1994
Rêve de Miel® Honey Lip Balm
While Aliza Jabès was expecting her second child, she created a delicious honey-based balm. A dosing error in the first trails resulted in a very thick texture, but it proved to be extremely effective in healing the lips! Kept as it was, Rêve de miel lip balm also became a legendary product of in French pharmacies: one is sold every minute worldwide⁽⁶⁾.
1999
Crème Fraîche de beauté
The NUXE R&D team invented vegan⁽²⁾,moisturising by concentrating a
novel combination of botanical milks in ultra-gourmand textures. An intense thirst-quenching action, an evocative name, a divine Orange Blossom scent : all of the ingredients come together to win over NUXE-addicts, whose numbers continue to grow year after year. This perfect blend of effectiveness and pleasure is the brand's signature.
2002
nuxe spa
Aliza Jabès sought to extend the NUXE experience to a warm and intimate
setting. It took shape when she fell in love with an old 17th century wine storehouse in the heart of Paris: after a year's work, the Spa NUXE Montorgueil opened its doors. This exceptionally chic and natural wellness space embodies the ultimate NUXE experience, a holistic journey that invites guests to relax and let go. Today, more than sixty NUXE Spas have opened around the world, in exclusive and unique locations.
2005
Nuxuriance
The laboratory confirms its excellence in facial care with this global anti-ageing innovation based on patented plant ingredients. It offers demanding women proven effectiveness on skin density and blemishes. In 2024, the range became Nuxuriance Ultra Alfa [3R], incorporating a technology more effective than retinol ⁽⁷⁾ on 3 actions on the skin. The ultimate in anti-ageing.
2006
Merveillance
NUXE Research identified the effectiveness of Mimosa seeds in an anti-wrinkle product, a patented innovation that led to the creation of Merveillance. Over the next 15 years, the range continued to reinvent wrinkle correction. In 2021, NUXE introduced Merveillance LIFT, a skincare product infused with micro-algae oil.
Produced by green extraction, this oil concentrates the power of 4 billion
native cells in each drop.
2012
Prodigieux® le parfum
Over the years, thousands of women have fallen in love
with the unique fragrance of Huile Prodigieuse®. NUXE decided to translate its sunny, sensual notes into an eau de parfum. Designed by the nose Serge Majoullier, like the fragrance of the original Huile Prodigieuse®, Prodigieux® le parfum has made a name for itself in the world of pharmacies, amongst women who have made its addictive notes their own.
2013
NUXE Sun
The NUXE laboratory entered the suncare market, demonstrating that protective products can also be glamorous. NUXE Sun stands out with its addictive textures and spellbinding fragrance. The sun oils are a sensation, as is the after-sun lotion: they are the top products in their categories⁽⁸⁾ in French pharmacies. Eau Délicieuse NUXE Sun is also the best-selling fragrance in pharmacies ⁽⁹⁾ in France.
2021
Super Serum [10]
This universal anti-ageing concentrate is a gem of innovation that combines the expertise of NUXE Research with anti-ageing and plant oils. This powerful concentrate is the result of cutting-edge technology, 100% of natural origin, and the microfluidic encapsulation of Fractionated Plant Oils. Through this process, oils are encapsulated in the form of micro-spheres and carefully infused one by one into an exceptional formula with Natural Hyaluronic Acid. It is now the best-selling (₁₀) microfluidic serum in pharmacies.
2023
Hair Prodigieux®
NUXE launched its first hair care collection, featuring a major formulation
innovation: Fermented Pink Camellia Oil.It derives from a unique fermentation process that galvanises its repairing and nourishing powers on the hair.Vegan2, silicone-free and sulphate-free(₁₁), these products are formulated to respect the hair, enveloping it in a unique sensorial touch. True to its boldness, NUXE also offers an ultra-effective breakthrough treatment to repair hair, the Pre-Shampoo Nutrition Mask.
OUR VALUES
LIVE THE NUXE EXPERIENCE
NUXE has succeeded in reconciling the irreconcilable: rooted in the rigour and quality of French pharmacy, our skincare products combine high-performance active ingredients with the pleasure of irresistible textures and fragrances. Serious, glamorous, effective and sensorial, they are your everyday luxuries.
Inspired by nature, NUXE Research is at the cutting edge of science. We continuously seek to push innovation further, to guarantee proven results and provide users with unique emotions. This is what makes NUXE the top-selling natural skincare laboratory in pharmacies in France.
Made in France SAVOIR-FAIRE
A laboratory founded in Paris, NUXE has had its own Research and Formulation teams since its creation. NUXE skincare products and fragrances are formulated with artistry and the highest of standards. Its production is 100% French, predominantly at the NUXE industrial site in Lécousse in Brittany.
Amongst this high-tech equipment, our factory has an integrated physico-chemical and micro-biology laboratory to ensure the quality and safety of our skincare products before they reach your hands and skin.
⁽¹⁾ Clean formula according to Nuxe.
⁽²⁾ Vegan formula without ingredients or derivatives of animal origin.
⁽³⁾ GERSDATA - SOGEARLY – Dermocosmetic market - Selection of the Body Moisturizers Segment, oil for local application format - Sales value (turnover incl. tax) – Pharmacies and parapharmacies - France - MAT December 2023.
⁽⁴⁾ France: GERSDATA - SOGEARLY – Dermocosmetic market - Selection of the Body Moisturizers Segment, oil for local application format - Sales value (turnover incl. tax) – Pharmacies and parapharmacies - France - MAT December 2023. Belgium: IQVIA Belgium ParaOnline National Monthly database for the period: MAT June 2023; measure – units and values; 82F1E BODY MOIS/EM WOM-OILS, reflecting estimates of real-world activity. Germany: IQVIA PharmaTrend® DATA, OTC4 82F1E, sales value € in MAT 12/23 in German pharmacies (retail, e-commerce). Italy: IQVIA Pharmascope, Pharmacy, NEC4=82F1E+83B1D, Sales Eur SP, 2022. Spain: IQVIA Sell Out Pharmacy data from MAT March 2024 for OTC 82F1E – HID/EMOL CORP MUJER-ACEIT.
⁽⁵⁾ Inhouse source based on 2023 Global Sell-In for rêve de miel Lip Balms.
⁽⁶⁾ In vitro test.
⁽⁷⁾ GERSDATA SOGearly - Nuxe dermocosmetic market - Suncare segment, dry oil - Turnover including tax - Pharmacy & Parapharmacy - France - year 2023 / GERSDATA SOGearly - Nuxe dermocosmetic market - Suncare segment, Aftersun sub-segment - Turnover including tax - Pharmacy & Parapharmacy - France - year 2023.
⁽⁸⁾ GERSDATA SOGearly – Nuxe Dermocosmetic Market – Fragrance Segment – Turnover including tax – Pharmacy&Parapharmacy – France – year 2023.
⁽⁹⁾ GERSDATA - SOGEARLY - Nuxe dermocosmetic market - Anti-aging care in Microfluidic serum - Sales value (turnover incl. tax) - Pharmacies and parapharmacies - France - MAT 202311.
(₁₀) Sulfate surfactants.
(₁₁) GERSDATA - SOGEARLY - Dermocosmetic market - Selection of the Natural Brand Segment - Sales value (turnover incl. tax) - Pharmacies and parapharmacies - France - MAT December 2023.
