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Fascinated by the unquantifiable power of plants, and convinced that the plant kingdom is the place
to start when seeking out major new treatments, I focused on 5 fundamentals [nature, innovation, evaluation,
accessibility and sensory experience] that, day after day, inspire my beauty philosophy
and provide my focus for building the NUXE brand.

Aliza Jabès


The story of NUXE is indivisible from Aliza Jabès,
President of the NUXE Group.

A graduate of the Paris Institute of Political Studies and holder of an MBA in Marketing & Finance, Aliza Jabès, an inspired female entrepreneur, decided early on to be the mistress of her own destiny.

At the start of the 1990s she discovered NUXE, a small formulation laboratory in Paris, and decided to make it the springboard for building a beauty brand which would bring together Nature and Luxury. Her philosophy: ultra-feminine skincare which would be based on a pharmaceutical approach: nature, innovation, evaluation, accessibility and sensory experience.

In 2007 and 2011, Aliza Jabès and NUXE were awarded the INPI* trophy for innovation bestowed on companies making innovation their driving force... indisputable professional recognition of the NUXE Group's business model.

*Institut National de la Propriété Industrielle [National Industrial Property Institute, France].

 

NUXE by numbers

NUXE, the leader in the major beauty segments in pharmacies

ANTI-AGEING* SKINCARE WITH NUXELLENCE®
JEUNESSE, NIRVANESQUE®,
MERVEILLANCE®EXPERT AND NUXURIANCE®

OILS** WITH HUILE PRODIGIEUSE®

FIRMING BODY SKINCARE*** WITH CRÈME FONDANTE RAFFERMISSANTE NUXE BODY


 

* Source : QuintilesIMS - PEC Pharmacy and Parapharmacy - Facial anti-ageing and anti-wrinkles market in France – from 2012 to end 2016 – in value.

** Source : QuintilesIMS - PEC Pharmacy and Parapharmacy - Body moisturising oils market for women in France – year 2016 – in volume and value.

*** Source : QuintilesIMS - PEC Pharmacy and Parapharmacy – Body firming & anti-ageing cream market for women market in France – year 2016 – in volume and value.

 

  • 74 countries

    International presence
     

  • 45 patents filed

    Guarantee of performance,
    innovation and exclusivity

  • 31 NUXE SPAS

    Situated in the most
    luxurious locations

The NUXE Philosophy

Since its creation, the NUXE Laboratory has focused on developing high quality skincare products
based on the 5 pillars of the pharmaceutical approach and adapted for the cosmetics industry.

  1. 1Nature
     

    The inexhaustible source of creativity and effectiveness.
    Nature is at the heart of the vision of cosmetics.

     

  2. 2Innovation
     

    NUXE has had its own integrated Research & Development laboratory
    since the beginning. Today, 45 patents have already been filed
    and a number of others are being worked on.
     

  3. 3Evaluation
     

    A product is only launched once its safety and efficacy
    are proven by rigorous testing and objectives carried out under dermatological supervision.
     

  4. 4Accessibility
     

    The most effective natural cosmetics are not always the most expensive.
    NUXE always aims to offer consumers high-performance products at a fair price.
     

  5. 5Sensory Experience

    NUXE places considerable importance on the sensory pleasure of different textures
    the subtlety of the fragrances and on captivating names in order to combine
    effectiveness with frequent use.

Key dates in France

Aliza Jabès buys the NUXE Laboratory
Launch of Huile Prodigieuse®®, the first product and the first success story.
Huile Prodigieuse
Creation of Baume Lèvres
Rêve de Miel® Lip Balm
Rêve de Miel lip balm
Launch of the Crème Fraîche®
de Beauté product line
Crème Fraiche range
Opening of the first NUXE Spa
NUXE Spa
Creation of the Nirvanesque®range
Nirvanesque range
Creation of the BIO-BEAUTÉ®
by NUXE brand
Bio Beauté by NUXE
NUXE launches its Men's range,
NUXE Men
NUXE Men
Launch of the very first NUXE fragrance, Prodigieux® Le Parfum
Prodigieux le parfum
Launch of the NUXE SUN sun skincare range
NUXE Sun
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