Fascinated by the unquantifiable power of plants, and convinced that the plant kingdom is the place
to start when seeking out major new treatments, I focused on 5 fundamentals [nature, innovation, evaluation,
accessibility and sensory experience] that, day after day, inspire my beauty philosophy
and provide my focus for building the NUXE brand.
The story of NUXE is indivisible from Aliza Jabès,
President of the NUXE Group.
A graduate of the Paris Institute of Political Studies and holder of an MBA in Marketing & Finance, Aliza Jabès, an inspired female entrepreneur, decided early on to be the mistress of her own destiny.
At the start of the 1990s she discovered NUXE, a small formulation laboratory in Paris, and decided to make it the springboard for building a beauty brand which would bring together Nature and Luxury. Her philosophy: ultra-feminine skincare which would be based on a pharmaceutical approach: nature, innovation, evaluation, accessibility and sensory experience.
In 2007 and 2011, Aliza Jabès and NUXE were awarded the INPI* trophy for innovation bestowed on companies making innovation their driving force... indisputable professional recognition of the NUXE Group's business model.
*Institut National de la Propriété Industrielle [National Industrial Property Institute, France].
NUXE by numbers
NUXE, the leader in the major beauty segments in pharmacies
ANTI-AGEING* SKINCARE WITH NUXELLENCE®
MERVEILLANCE®EXPERT AND NUXURIANCE®
OILS** WITH HUILE PRODIGIEUSE®
FIRMING BODY SKINCARE*** WITH CRÈME FONDANTE RAFFERMISSANTE NUXE BODY
* Source : QuintilesIMS - PEC Pharmacy and Parapharmacy - Facial anti-ageing and anti-wrinkles market in France – from 2012 to end 2016 – in value.
** Source : QuintilesIMS - PEC Pharmacy and Parapharmacy - Body moisturising oils market for women in France – year 2016 – in volume and value.
*** Source : QuintilesIMS - PEC Pharmacy and Parapharmacy – Body firming & anti-ageing cream market for women market in France – year 2016 – in volume and value.
45 patents filed
Guarantee of performance,
innovation and exclusivity
31 NUXE SPAS
Situated in the most
The NUXE Philosophy
Since its creation, the NUXE Laboratory has focused on developing high quality skincare products
based on the 5 pillars of the pharmaceutical approach and adapted for the cosmetics industry.
The inexhaustible source of creativity and effectiveness.
Nature is at the heart of the vision of cosmetics.
NUXE has had its own integrated Research & Development laboratory
since the beginning. Today, 45 patents have already been filed
and a number of others are being worked on.
A product is only launched once its safety and efficacy
are proven by rigorous testing and objectives carried out under dermatological supervision.
The most effective natural cosmetics are not always the most expensive.
NUXE always aims to offer consumers high-performance products at a fair price.
NUXE places considerable importance on the sensory pleasure of different textures
the subtlety of the fragrances and on captivating names in order to combine
effectiveness with frequent use.