"Organic", "natural", "vegan" ... These words should be familiar to you, because they come up more and more often in the world of beauty. Despite everything, it is not always easy to understand what they actually mean. Here is a quick guide to help you find your way!
Natural and organic cosmetics: what are the differences?
Natural origin ingredients, which NUXE has been a pioneering brand in utilising for 30 years, consists of formulating beauty treatments using ingredients discovered in the heart of nature. Amongst ingredients of natural origin there is water of course, but also the plants thenselves (algae, flowers, seeds etc.) and minerals (ingredients from the earth, such as clay). To be considered "of natural origin", a cosmetic formula must consist of at least 95% of these ingredients or derivatives.
And what about “organic”? Only plants cultivated according to principles of organic farming and their derivatives (vegetable oils, floral waters) can be qualified as "organic". On the other hand, water, or clay will never be organic since they it does not come from living organisms. Certain plants cannot be organic either, such as algae harvested in the open sea. Organic cosmetic products must respect a strict formulation charter imposing a minimum proportion of ingredients of natural origin and from organic farming, and be certified by an independent certification body (such as Ecocert). For example, the Cosmos charter imposes 95% of ingredients of natural origin and at least 20% of ingredients from organic farming.
So what about NUXE?
Our delightful and highly effective products contain an average of 88% ingredients of natural origin and many formulas go beyond 95%. We are also transparent on our online product pages regarding the percentage of natural origin ingredients for each formula. For our range of certified organic NUXE Organic products, we went beyond the requirements imposed by standards, with on average 99% of ingredients of natural origin and 52% of organic ingredients (versus, for example, 20% required by the Cosmos charter).
Vegan cosmetics: a committed choice.
What about vegan cosmetics, then? Let's first return to the nuances between "vegetarian", and "vegan". Being a vegetarian means choosing not to consume an ingredient or food of animal origin (meat, fish, etc.). When you are vegan, you also avoid consuming foods derived from animals such as honey, eggs or milk.
However, being a vegan is not just about your diet. It is a true philosophy of life, a commitment to fight against all forms of animal exploitation. This perspective impacts consumption in a broad sense: one does not wear fur, one avoids buying clothes or accessories in leather, silk or wool; vegan cosmetics are preferred, that is to say treatments formulated without ingredients derived from or derived from animals and which have not been tested on animals.
So what about NUXE?
100% of NUXE products are vegetarian and 90% are also vegan. Only the Rêve de Miel® range contains beehive products (honey, wax, etc.). Invested in the protection of nature and animals, we are particularly committed to saving bees by sponsoring beehives with the association Un Toit Pour les Abeilles since 2010, and installing beehives in the Gardens of the Louvre Museum Paris since 2018. In addition, we do not test our finished products on animals, or the ingredients that compose them, in accordance with European regulations in force.