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Our history

Discerning women’s needs: a French success story.


From its beginnings as a small Parisian formulation laboratory bought out in 1990, in less than thirty years, NUXE has become a global group, present in nearly 60 countries.

NUXE is a French brand founded by Aliza Jabès and a pioneer in natural-origin cosmetology. Each skincare product is formulated and manufactured in France to meet pharmaceutical quality requirements and combines the marvels of nature with the prowess of science, while awakening the senses. (45 patents pending - FR). 

Attentive to women and led by her own instincts, over time, through NUXE, Aliza Jabès has created irresistible daily skin care for women, including the legendary Huile Prodigieuse® in 1991, which has become an iconic beauty product and the leading oil available in pharmacies*. This has been followed by other success stories, such as Rêve de Miel® lip balm, Crème Fraîche® de Beauté and anti-ageing skincare collections such as Crème Prodigieuse Boost®  and Nuxuriance® Ultra.

To prolong the NUXE experience, Aliza Jabès felt the need to offer women a cosy, intimate setting where they could finally take care of themselves, recharge their batteries and let go. A sensory haven of wellness and beauty. It all began in 2002 with the opening of the first Parisian spa on Rue Montorgueil, the genuine home of NUXE, which has now extended its expertise to fifty or so spas throughout the world.

*Source: IQVIA - Pharmatrend/Paratrend PharmaOne - Women's body oils market in pharmacies and parapharmacies in France - year 2018 – in volume and value.

Portrait of a visionary

Inspiring women: Aliza Jabès, a bold and instinctive entrepreneur.


NUXE's history is intricately entwined with that of its founder, Aliza Jabès. A graduate from Science Po Paris, with an MBA in Marketing and Finance, Aliza was a bold business woman who soon wanted to write her own history.

Passionate about beauty since her childhood, she was particularly interested in the properties of plants, encouraged by her father, a researcher in the field of pharmacy. In the early 1990s, she discovered a small Parisian Research Development laboratory which became the birthplace of the brand of beauty products produced from effective and ultra-sensory natural-origin ingredients. 

Believing in the importance of promoting her innovative products, Aliza took a decisive commercial gamble by distributing them in pharmacies, at a time when only dermatological skincare products were present in this sector. This trail-blazing decision allowed NUXE to reach its target audience: women looking for natural origin and ultra-effective care products, enhanced with real touch of sensuality. Sought after by women, NUXE products rapidly became bestsellers, with its transformation into a genuine “love brand”, the leader in major beauty segments in French pharmacy outlets. 

Aliza Jabès aimed to go even further in prolonging the sensory beauty experience. Attracted to wellness and natural medicine, in 2002 she envisaged a cosy, intimate beauty setting where women could take a moment for themselves and reconnect. Inspiration struck yet again and she fell in love with an old 17th-century wine cellar in the heart of Paris, which marked the opening of the very first NUXE Spa. 

Her career punctuated with successes was recognised with numerous awards, such as the Ernst&Young Prize for Entrepreneur of the Year (2010), the CEW Achiever Award (2012) and the Havas International Trophée Femme en Or (2014). 

Huile Prodigieuse®

A true icon in the beauty product sector, one bottle of Huile Prodigieuse® is sold every 11 seconds* throughout the world.


The emblematic care product according to NUXE, Huile Prodigieuse® was dreamed up by Aliza Jabès, then expecting her first child. In search of a magical, natural and lightly fragranced moisturising product, for an instant beauty fix in just one step, she dreamed up a multi-purpose skincare product, adapted to all lifestyles and all women. 

Huile Prodigieuse® is a genuine feat in terms of formulation, with its 98% natural-origin formula and unique dry texture which is rapidly absorbed without leaving an oily film on the skin. Containing seven 100% botanical oils (Macadamia, Camellia, Argan, Hazelnut, Borage, Tsubaki and Sweet Almond), it nourishes, repairs and beautifies the face, body and hair with unparalleled results.

In addition to its extraordinary intensely moisturising properties, Huile Prodigieuse® is above all a unique sensory experience, with its stand-out recognisable addictive fragrance. Launched in 1991, it rapidly became an essential beauty step, adopted first by French then European women. Sought after due to its natural properties, sensuality and effectiveness, it is currently the leading beauty oil in France and in seven countries!

Buoyed by its success, a genuine collection of Huile Prodigieuse® has been created over the years, to meet the expectations of women in every situation. In 1998, it was enhanced with fine pearlescent particles to create Huile Prodigieuse® Or. Huile Prodigieuse® Riche was created in 2016, with a formula enriched with Macadamia Oil, especially for very dry skin. The latest item in the collection, Huile Prodigieuse® Florale provides all the benefits of its classic sister product in a new fresh, lively scent with delicate citrus and white floral notes. The iconic NUXE product, Huile Prodigieuse® spells the arrival of the sun in summer, and recreates its warm caress in winter.

*In-house data - Prodigieuse® franchise sell-in for 2018. 

Our vision of beauty

Reveal the NUXE effect: a remarkable beauty experience.


NUXE combines sensory awakening, the marvels of nature and the prowess of science. A remarkable beauty experience based on effective and delightful skincare products inspired by nature. The NUXE effect is revealed from the very first application…

Our products stand out due to their natural-origin formulas with their imaginative names, intoxicating scents and delicious textures, which are equally beneficial to body and soul. The art of natural formulation is expressed in each product, designed like a precious composition to enchant the senses and make women even more beautiful. Incredible sensory pleasure and total effectiveness: this is the NUXE effect.

NUXE’s greatest successes, such as Huile Prodigieuse®, Crème Fraîche® de Beauté and Rêve de Miel® are the result of this innovative and sensory approach to skin care and beauty. Face care, body care, multi-purpose care and sun care... NUXE has created products accessible to all women.

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